7/29/11 ** Interesting premise and definitely relevant for the target audience of business people, advertisers, & marketers. As an educator, I read the book in light of student engagement and planning possible incentives in a classroom management plan. Though useful, I do worry about the students who are at the bottom of the point scale or leaderboard. I'll have to balance insights from this book with insights from people like Alfie Kohn who talk about ways to increase intrinsic motivation.
3/30/11 ** I heard Zichermann interviewed on NPR this week while we were driving around Iowa. He talked about the system of incentives that he's developed: SAPS - status, ???, Power, & Stuff. He also talked about the way that games build on fun and recognition, rather than punitive consequences. I thought looking at the ideas in the book could positively influence ideas for classroom management.